WEBVTT 00:00.000 --> 00:06.120 Hi, everyone. Welcome to SharpHeads. We divide lead generation into three layers. 00:06.120 --> 00:10.840 The first is the strategy layer, whether you sell your own offer 00:10.840 --> 00:17.340 or sell for your client as an agency. You decide which companies 00:17.340 --> 00:22.080 and people to reach, which job titles to target, 00:22.080 --> 00:27.560 and which signals and triggers you want to use. 00:27.560 --> 00:34.200 You plan email finding and the rest of the strategy. 00:34.200 --> 00:39.600 You might brainstorm with ChatGPT, another tool, or your own experience. 00:39.600 --> 00:43.960 That strategy work usually happens separately somewhere else. 00:43.960 --> 00:50.280 The second layer is execution. You find the companies and contacts 00:50.280 --> 00:58.120 using job boards, APIs, scrapers, Clay, Apollo, 00:58.120 --> 01:03.680 ZoomInfo, Lusha, or another tool. 01:03.680 --> 01:11.160 You match the information, find leads, verify emails, and do all that work. 01:13.760 --> 01:19.600 The third layer begins when you launch the campaign. You need an email sequencer 01:19.600 --> 01:25.920 such as Smartlead, Instantly, or EmailBison. 01:25.920 --> 01:30.800 Then you manage replies and take interested prospects toward meetings. 01:30.800 --> 01:35.980 So there is strategy, execution, and then managing replies 01:35.980 --> 01:42.120 and moving conversations toward meetings. 01:42.120 --> 01:47.200 Even if you are experienced with Claude skills, n8n workflows, 01:47.200 --> 01:52.960 or other automations, you are still assembling all of this. 01:52.960 --> 02:02.440 Clay is expensive, but it is a wonderful tool. You are still doing the work. 02:02.440 --> 02:06.960 With SharpHeads LeadGen OS, you do not have to work across 02:06.960 --> 02:11.560 hundreds of tools or places, and there should not be a steep learning curve. 02:11.560 --> 02:18.280 Let me show you how it works. Once you log in, 02:18.280 --> 02:24.960 you can see the dashboard and the Campaign Library. 02:24.960 --> 02:30.880 Campaigns are the containers for your work. 02:30.880 --> 02:37.560 You build these assets once: the offer, campaign, 02:37.560 --> 02:42.880 campaign angle, and email templates. 02:42.880 --> 02:46.600 We provide templates, and you can use our AI tools to write email copy. 02:46.600 --> 02:52.440 You can also keep case studies and suppression rules here. 02:52.440 --> 02:56.720 You can upload the companies and contacts you do not want to reach. 02:56.720 --> 03:01.320 There is a separate Do Not Contact area for those records. 03:01.320 --> 03:05.920 You can upload clients, competitors, or anyone else you want excluded. 03:05.920 --> 03:10.960 You can create company qualification rules and contact targeting rules. 03:10.960 --> 03:16.480 Your ICP, persona, and signal profile are set up once. 03:16.480 --> 03:24.240 When those assets are complete, you create a Lead Request. 03:24.240 --> 03:27.040 This is an important part of the process. 03:27.040 --> 03:32.600 Once a Lead Request is created, the complete workflow begins. 03:32.600 --> 03:37.520 It finds leads, qualifies them, prepares copy, 03:37.520 --> 03:43.120 moves them into a Motion, and sends email. Then replies are managed in Inbox. 03:43.120 --> 03:50.720 You create a Lead Request by starting with a signal. 03:50.720 --> 03:55.520 Every Lead Request should start with a reason to reach out. 03:55.520 --> 04:01.520 You should not find random people who match an ICP 04:01.520 --> 04:06.960 and simply start blasting. That does not work in 2026. 04:06.960 --> 04:13.960 You have to be on top of the game. There are several people-search options: 04:13.960 --> 04:18.800 LinkedIn Sales Navigator, Apollo search, and LinkedIn service profiles. 04:18.800 --> 04:24.300 Service profiles show the kinds of services people provide on LinkedIn. 04:24.300 --> 04:28.160 You can find those people and also use content engagement. 04:28.160 --> 04:33.280 You can find people commenting on your post or an influencer's post. 04:33.280 --> 04:38.920 You can also find companies or people publishing about a relevant topic, 04:38.920 --> 04:44.160 or identify people who reacted to a specific post. 04:44.160 --> 04:49.840 You can use competitor page followers as another signal. 04:49.840 --> 04:54.720 You can also use people following your own company. 04:54.720 --> 04:59.920 For company search, you can find local businesses 04:59.920 --> 05:04.000 or use company look-alikes based on a client you know. 05:04.000 --> 05:10.800 You can find companies using specific technologies or recently funded companies. 05:10.800 --> 05:16.520 You can use any of these signals, or start with your own company 05:16.520 --> 05:22.200 or contact list by uploading it here. 05:22.200 --> 05:29.440 Once you create the request, the system starts working. 05:29.440 --> 05:35.360 Then you have Lead Results where you can review the company and person. 05:35.360 --> 05:43.880 You can see email availability and open the LinkedIn profile. 05:43.880 --> 05:47.320 Click All fields when you want to see the complete record. 05:47.320 --> 05:51.680 The system explains why the lead fits and what happened. 05:52.280 --> 05:59.520 You can also review the email copy prepared for the lead. 05:59.520 --> 06:06.880 On the Motions page, you can see all active Motions and their progress. 06:06.880 --> 06:13.040 You can review how many leads have been reached and what is happening. 06:13.040 --> 06:19.640 When you create a Motion, the setup follows a familiar guided flow. 06:20.000 --> 06:24.800 If you have used Smartlead or Instantly, the structure will feel familiar. 06:24.800 --> 06:29.120 When someone responds, you can see the full conversation in Inbox. 06:29.120 --> 06:34.640 You can mark the outcome, reply, forward, and preserve the context. 06:34.640 --> 06:44.600 You can add a note or create a follow-up task from the same place. 06:44.600 --> 06:49.880 If you do not want to operate all of this manually, you have two options. 06:49.880 --> 06:53.640 You can hire SharpHeads to set up and run the campaign, 06:53.640 --> 06:58.600 manage replies, and move qualified interest to your calendar. 06:58.600 --> 07:02.760 Or, if you want to use the system yourself, you can work with the AI layer. 07:02.760 --> 07:07.520 This is Sharvi AI. You speak with it as you would with ChatGPT. 07:07.520 --> 07:14.480 You can use Sharvi to think through strategy and prepare the work. 07:14.480 --> 07:20.400 It can help fill the forms and create a Lead Request for your review. 07:20.400 --> 07:27.240 There are three important parts of LeadGen OS beyond the AI experience. 07:27.240 --> 07:34.360 First, every campaign has memory about what is and is not working. 07:34.360 --> 07:38.240 You do not have to rebuild that learning for your offer. 07:38.240 --> 07:42.080 The system can show you or email you when something needs attention. 07:42.080 --> 07:46.440 It guides the next action so the campaign can improve. 07:46.440 --> 07:51.680 Second, you do not have to purchase every separate tool in the market. 07:51.680 --> 07:58.200 You do not need Apollo, Lusha, or Sales Navigator just to find an email. 07:58.200 --> 08:02.680 You can still use Sales Navigator for prospecting and LinkedIn messages, 08:02.680 --> 08:08.280 but you do not need a separate tool just to find and prepare leads. 08:08.280 --> 08:13.960 You can stay inside SharpHeads and access the workflow here. 08:13.960 --> 08:18.800 You do not have to separately purchase mailboxes or data, 08:18.800 --> 08:22.640 email verification, or email-finding tools. 08:22.640 --> 08:29.640 You do not need to purchase a separate email sequencer either. 08:29.640 --> 08:34.200 If this makes sense and you want to talk about it, fill out the form, 08:34.200 --> 08:39.400 email me, or book a call on the calendar. Let us connect. I will be happy to show you how it works.