Lead Generation Partner Evaluation Checklist

Choosing a lead-generation partner? Use a practical checklist to compare how potential partners define a qualified opportunity, protect your reputation and work with your sales team. Bring it to your next agency conversation and record the evidence behind each answer—not just a persuasive pitch.

For founders and marketing-agency owners evaluating outside lead-generation help. Includes questions to ask, evidence to request and a decision worksheet. This is a decision aid, not a promise of pipeline or revenue.